Case study

Business photography portfolio

2023 April - May
Webflow Theme
Content Management
Special Features Development
Michelle Fiedler, photographer at MICE-Photography is laughing with her clients for the business photoshoot


One of the most rewarding experiences is when a client invites you to embark on another project, just as it happened with MICE Photography. MICE stands for Meetings, Incentives, Conferences, and Events. The creative force behind this brand is Michelle Fiedler, an exceptional photographer known for capturing beautiful wedding and love stories, who is as well a skilled business photographer.

The process

For this project, the client chose to work with an existing Webflow theme. My primary responsibilities included removing unnecessary pages, content management, SEO optimisation, and theme customisation. I refined the design of the "About Me" page, introduced entirely new image gallery functionality, and made design tweaks to various content blocks. Achieving a perfect match between a theme and your business requirements is a rarity, but the remarkable customizability of Webflow made it a seamless process.

blurred light blue and green background
MICE-Photography project preview on desktop and mobile
Compilation of various MICE-Photography portfolio screenshots

Dynamic image gallery powered by Webflow CMS

The primary customisation the client requested focused on the image galleries, aiming for them to mirror the style I implemented in the prior project, weddingsandotherstories. I applied the same logic but adapted it to accommodate a smaller set of images in the main gallery grid, consisting of nine images instead of the previous 21.

Hear whatclient says

Mice photography logo in white
Sep 2023

Michelle Fiedler

Photographer and owner of MICE-Photography

Ruta helped me create my business photography website and I absolutely love it. She exceeded my expectations in every way possible. She is reliable, transparent, creative and thinks outside the box. Thank you Ruta for your amazing work!

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